Invenda’s leadership consists of some of the best and brightest minds in the business. Our world-class team of professionals collaborates to harness the power of digital technologies for our clients. Invenda management is made up of seasoned technology and marketing executives that continuously deliver smart, innovative and effective technology products and services.
Kamran Amjadi—Chairman, CEO and Co-Founder
Invenda Corp., formerly E-centives, was started in the basement of Kamran’s house in 1996 with the idea of creating an anonymous profile management system and a rewards wallet for consumers and an e-marketing campaign management system for marketers trying to reach those consumers. This system went live in late 1998 and was made accessible to consumers via portals such as Excite@Home, ZDNet, and iVillage. By 2000, approximately 12 million consumer profiles were under management.
Kamran has led the company through 3 private rounds of private financing, an IPO on the Swiss Stock Exchange and a secondary offering. He completed 3 acquisitions, including the Commerce Division of Inktomi, BrightStreet and ConsumerReview between 2000 and 2002.
With the downturn of the advertising market in early 2000, he aggressively reduced expenses, negotiating out of several multi-million dollar obligations, and repositioned the company by integrating its technological base into a best of breed Web based consumer relationship marketing solution.
In April 2010 Kamran sold the E-centives and Collabrys business units of Invenda to Catalina Marketing Corporation. He's now focused on growing the ConsumerReview Network and developing other new products.
Prior to Invenda, Kamran ran the US operations of a small Japanese software developer for 6 years. During this time, his group introduced many innovative products in the computer multi-media industry, which were licensed to a variety of US and Japanese companies. Kamran started his career as software engineer at Hewlett-Packard where he received a patent on the very first project he developed there. He received his Bachelors degree in Computer Science and Economics from UC Santa Cruz.
Back to TopPeter Friedli—Director and Co-Founder
Peter Friedli is a Director and co-founder of Invenda Corporation. Since 1986, he has been a principal of the investment-banking firm Friedli Corporate Finance, Inc., a leading Swiss venture capital firm. Mr. Friedli has extensive experience as an independent investment manager in venture capital and has specialized in investments domiciled in the United States in the areas of biotechnology and technology. Previously, he worked in the field of international management consulting for service and industrial companies in Europe and the United States. Mr. Friedli is also the Chairman & co-founder of Osiris Therapeutics, Inc., a publicly traded biotech firm. He also serves as a director in certain private companies.
Back to TopTracy Slavin—Chief Financial Officer
Tracy Slavin oversees all financial related matters for Invenda. Prior to being promoted to Chief Financial Officer, Tracy served as the Controller and Senior Director of Accounting. Tracy has both corporate accounting and finance experience, as well as auditing experience. Prior to joining Invenda, she served as Vice President of Accounting for Thomson Financial, a division of The Thomson Corporation, a leading provider of financial information, analysis, research and software products. Prior to that, Tracy was the Assistant Controller for Phillips International, Inc., a consumer and business-to-business information company. Tracy began her career as an auditor with PriceWaterhouse.
Tracy is a CPA who received her MBA, with a concentration in Finance, from The University of Maryland. She graduated with High Distinction Honors from The Pennsylvania State University with a BS in accounting.
Back to TopD.P. Venkatesh—Director
D.P. Venkatesh has more than eighteen years experience in the telecommunications industry across Wireless, Internet, and Media sectors. Currently he is the CEO of mPortal, a leading enabler of mobile content and applications. Prior to founding mPortal, from 1998 until 1999 Mr. Venkatesh was with McKinsey & Company in their Hong Kong Office as part of their global Telecommunications Practice and worked with several leading global communication providers as a strategic consultant to their Boards and Management teams.
Between 1995 and 1998 Mr. Venkatesh led the Asia Pacific Communications Industry practice for Computer Sciences Corporation and started CSC’s office in Asia in Hong Kong. Between 1990 and 1995 he was a product manager at Convergys, a publicly traded telecommunications company. Mr. Venkatesh holds an MS in Industrial Engineering and an MBA both from the University of Cincinnati, as well as a BS in Chemical Engineering from Anna University.
Back to TopDadi Akhavan—Advisor and Co-Founder
Dadi Akhavan is currently an advisor to Invenda Corp. Most recently Dadi served as President and Chief Marketing Officer of Invenda Corp. Prior to that Dadi had served in a variety positions since co-founding the company in 1996, including as its Chief Executive Officer. Dadi has provided execution and thought leadership to some of the world's best-known companies on the use of new technologies to connect with their customers in innovative ways to build market share and relationships.
Dadi is recognized as a leading authority in the area of digital marketing and has been a frequent speaker at many industry and trade conferences on topics of Internet technologies, online relationship marketing and e-commerce.
Dadi started his career on Wall Street, but has been a true entrepreneur, having started two other technology-related companies. Dadi received his Masters in Business Administration and Bachelors in Economics, both from Georgetown University.
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