Invenda’s leadership consists of some of the best and brightest minds in the business. Our world-class team of professionals collaborates to harness the power of digital technologies for our clients. Invenda management is made up of seasoned technology and marketing executives that continuously deliver smart, innovative and effective technology products and services.

Kamran Amjadi—Chairman, CEO and Co-Founder

Invenda Corp., formerly E-centives, was started in the basement of Kamran’s house in 1996 with the idea of creating an anonymous profile management system and a rewards wallet for consumers and an e-marketing campaign management system for marketers trying to reach those consumers. This system went live in late 1998 and was made accessible to consumers via portals such as Excite@Home, ZDNet, and iVillage. By 2000, approximately 12 million consumer profiles were under management.

Kamran has led the company through 3 private rounds of private financing, an IPO on the Swiss Stock Exchange and a secondary offering. He completed 3 acquisitions, including the Commerce Division of Inktomi, BrightStreet and ConsumerReview between 2000 and 2002. 

With the downturn of the advertising market in early 2000, he aggressively reduced expenses, negotiating out of several multi-million dollar obligations, and repositioned the company by integrating its technological base into a best of breed Web based consumer relationship marketing solution.

Prior to Invenda, Kamran ran the US operations of a small Japanese software developer for 6 years. During this time, his group introduced many innovative products in the computer multi-media industry, which were licensed to a variety of US and Japanese companies. Kamran started his career as software engineer at Hewlett-Packard where he received a patent on the very first project he developed there. He received his Bachelors degree in Computer Science and Economics from UC Santa Cruz.

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Dadi Akhavan—President, CMO and Co-Founder

Dadi Akhavan is President, Chief Marketing Officer and a co-founder of Invenda Corp. Prior to his current role, Dadi has served in a variety positions since co-founding the company in 1996, most recently as its Chief Executive Officer. Dadi has provided execution and thought leadership to some of the world's best-known companies on the use of new technologies to connect with their customers in innovative ways to build market share and relationships.

Dadi is recognized as a leading authority in the area of digital marketing and has been a frequent speaker at many industry and trade conferences on topics of Internet technologies, online relationship marketing and e-commerce.

Dadi started his career on Wall Street, but has been a true entrepreneur, having started two other technology-related companies. Dadi received his Masters in Business Administration and Bachelors in Economics, both from Georgetown University.

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Tracy Slavin—Chief Financial Officer

Tracy Slavin oversees all financial related matters for Invenda. Prior to being promoted to Chief Financial Officer, Tracy served as the Controller and Senior Director of Accounting. Tracy has both corporate accounting and finance experience, as well as auditing experience. Prior to joining Invenda, she served as Vice President of Accounting for Thomson Financial, a division of The Thomson Corporation, a leading provider of financial information, analysis, research and software products. Prior to that, Tracy was the Assistant Controller for Phillips International, Inc., a consumer and business-to-business information company. Tracy began her career as an auditor with PriceWaterhouse.

Tracy is a CPA who received her MBA, with a concentration in Finance, from The University of Maryland. She graduated with High Distinction Honors from The Pennsylvania State University with a BS in accounting.

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John Hoffman—Vice President of Network Operations

John Hoffman oversees all Invenda internal and external computer services, security and operations.

John brings more than 19 years of experience in computer operations, software development and security. Prior to joining Invenda, John oversaw BrightStreet Inc.'s network infrastructure, where he managed more than 24 systems providing scalability and high availability architectures.

John has obtained varied development and operational experience both in high security government work and the Internet. He spent 12 years at Lockheed Missile & Space Company where he was responsible for the development of network software used in government security projects, systems integration involving Unix, PCs, network hardware and software, and developing and auditing Unix & TCP/IP security policies. He also held various positions with Netcom Online Communications where he oversaw systems operations, support networks, and the IT department as Netcom grew from a 45-person company to over 300 employees with 500,000 customers. He also managed the development of several services including e-mail, a nationwide voice over IP network, and authentication software and management systems.

John earned a BS degree in Electrical Engineering from the University of the Pacific in 1982.

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Peter Friedli—Director

Peter Friedli, also a co-Founder of Invenda Corp., has been the principal of Friedli Corporate Finance since its inception in 1986. He worked in the field of international management consulting for service and industrial companies in Europe and the United States from 1978 to 1986. Peter has more than a decade of entrepreneurial experience as an independent investment manager for Venture Capital, and has been instrumental in successfully setting up and supporting the growth of numerous high-tech companies in the United States. He is actively involved in the management of several private and public companies. Additionally, he is President and Investment Manager of New Venturetec, a Swiss publicly traded investment company that invests in well-selected U.S. venture companies in the areas of biotechnology, communications, technology, and the Internet.

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David Jodoin—Director

David has had an extensive career in the enterprise software industry. He is an industry veteran in the Customer Relationship Management industry having held executive management positions with several high tech companies. David Jodoin was the founder and CEO of Innovative Computer Concepts, which merged with the Vantive Corporation, a publicly held CRM software company that eventually merged with PeopleSoft, Inc. At Vantive, David held the position of EVP and General Manager. Most recently he served as CEO for Alpha NetSolutions, Inc., a successful IT consulting organization specializing in strategic consulting, Web Services, and Linux migration strategies. Over the past 2 years, Mr. Jodoin has also served on the Channel Advisory Board for Novell, Inc. (NOVL). Currently Mr. Jodoin is the CEO of Iperia; an enterprise software company specializing in solutions for service providers in the Voice over IP industry. Throughout his career Mr. Jodoin has gained extensive experience in building organizations that deliver value through products and services that extend an organizations view into their customer base and sales channels while providing value through Internet based business solutions.

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