E-CENTIVES ANNOUNCES NEW PREFERRED EQUITY FUNDING
Company Significantly Reduces Debt Through Restructuring of Previous Notes

BETHESDA, MD; April 25, 2005—E-centives, Inc. (SWX: ECEN), a leading provider of interactive marketing technologies and services, today announced it has recently reached an agreement with certain of its existing investors for a preferred stock financing which consists of an offering of shares of a newly created series of preferred stock, designated Series C preferred stock.

In connection with this financing, some of the Company’s largest investors–InVenture, Inc., Pine, Inc. and Venturetec, Inc.–agreed to exchange their previous convertible promissory notes for shares of the newly created Series C preferred stock. Upon this exchange, which became effective on March 31, 2005, the notes have been cancelled and the Company owes no further amounts thereunder. In addition, the Company intends to fund its additional working capital needs through this new preferred equity.

Kamran Amjadi, E-centives’ Chairman and CEO said, “We are very excited about this financing which significantly reduces the Company’s debt and corresponding interest expense.” Mr. Amjadi added, “This funding results in improvements to the Company’s financial position–both to the balance sheet and P&L–and also demonstrates the continued financial commitment by the Company’s principal stockholder.”

“E-centives has shown momentum in many aspects of their business,” said Peter Friedli, one of E-centives’ Directors and one of its largest investors. “I look forward to seeing the business expand and benefit from the growing interest in the Internet sector.”

More details of this financing are available on the Company’s latest Annual Report on Form 10-KSB and the Company’s current report on Form 8-K filed on April 7, 2005.

About Invenda Corp.

Invenda Corp. is a leading provider of online direct marketing technologies Invenda Corp. is a leading provider of digital marketing technologies, services and online media properties that enable more efficient and effective marketing. The Company's interactive database marketing (or "IDBM") division provides marketing and CRM technologies as a hosted ASP model, optionally combined with expert services, enabling clients to manage interactive relationships with their customers. The Company's ConsumerREVIEW.com division consists of a network of web sites that provide user generated content for product reviews and buying advice, discussion forums, photo galleries and classifieds. Headquartered outside Washington D.C. with offices in the San Francisco Bay area, Invenda Corp. is traded on the Swiss Exchange (SWX) under the symbol "INVN."

Under the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, Invenda cautions investors that any forward-looking statements or projections made by the company, including those that may be made in this press release, are based on management's expectations at the time they are made, but they are subject to risks and uncertainties that may cause actual results to differ materially from those projected. Specifically, Invenda forecasts of revenue growth, customer growth and EBITDA are forward looking in nature, and could differ materially from current expectations. Invenda' future results may be impacted by factors such as technological changes, market acceptance of the company's services, Invenda ability to grow its customer base, and competitive market pressures, among other things. Invenda' future results also may be impacted by other risk factors detailed from time to time in the company's registration statements and Forms 10-K and 10-Q filed with the Securities and Exchange Commission. By making these forward-looking statements, Invenda undertakes no obligation or intention to update these statements after the date of this release.

Ivana Pacakova
Invenda Corp.
1.240.333.6109
ipacakova@invenda.com