
BETHESDA, MD–October 24, 2007–Invenda Corp., the parent company of
“Our company has been an innovator in fields of online coupons and electronic incentives for approximately 10 years,” said Kamran Amjadi, Chairman and CEO of Invenda. “Our new E.U. couponing patent is an important milestone for our technology leadership position, adding to our 6 previously granted U.S. patents in the field of online couponing.”
Invenda’s latest patent in the field of mobile commerce covers an invention that recognizes the differences in input mechanisms between mobile devices and other computers. One of the aspects of the Company’s latest mobile commerce patent covers a method to use previously stored information to make mobile transactions more viable.
“A simple user experience for making purchases using mobile phones will be a major factor in the growth of mobile commerce,” said Kamran Amjadi. “Repeatedly entering information such as payment data and shipping address is neither feasible nor realistic and our patent describes methods to minimize these steps, among other features.”
Invenda also owns a patent portfolio in the Web search field that consists of 3 granted U.S. patents covering such methods as search result categorization and search result normalization.Invenda Corp. is a leading provider of digital marketing technologies, services and online media properties that enable more efficient and effective marketing. Invenda Corp. currently consists of three business units: integrated consumer relationship marketing unit: Collabrys; interactive promotions unit:
The statements and descriptions in this document are a high level discussion of the patents and are not intended to be a legal interpretation of the scope of the patents.
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