E-CENTIVES PUBLISHES INTERNET COUPON BEST PRACTICES GUIDE FOR CPG MARKETERS

At a time when interest in Internet coupons is growing, the guide presents 10 Best Practices to develop programs that are secure, measurable and cost effective

BETHESDA, MD–April 28, 2008–Want to issue more effective online coupons? Or perhaps you want to start offering them to consumers, but don’t know how to begin?

Practical advice on getting started or refining an established program is contained in “Smarter Internet Coupons: 10 Best Practices Guide for CPG Marketers,” published by E-centives, a leader in print-controlled Internet coupons and interactive promotions.

The new Guide empowers consumer packaged goods (CPG) marketers with Best Practices to use throughout the marketing lifecycle–from awareness and trial, to loyalty and retention, to relationship building–to ensure their online coupon programs succeed.

The Internet coupon industry today consists of established companies with the technical expertise and marketing savvy to be a trusted advisor to CPGs. Meanwhile, the marketplace is primed with growing consumer interest in alternatives to traditional paper coupons.

‘The whole idea behind Internet coupons is not to duplicate Sunday newspaper FSIs online,” said Dadi Akhavan, president, CMO and co-founder of E-centives. “The Web provides many more opportunities that better integrate into the brand experience online and allow marketers to use coupons in more effective ways throughout the marketing lifecycle.”

To download a copy of the Guide, please visit: www.e-centives.com/bestpracticesguide.

Here is a preview of key topics covered in the Best Practices Guide:

• Statistics on Internet coupon usage among consumers
• Strengths and weaknesses of the different types of Internet coupons available
• A review of the latest Internet coupon technologies that enable advanced security controls, enhanced integration and distribution, redemption tracking and behavioral measurements
• Examples of Internet coupon executions that meet a range of marketing goals such as awareness, retention, multi-channel, engagement, etc.
• Tips for effective program measurement, user experience, relationship-building and partnering with the right vendor.

“Internet coupons can provide marketers with unprecedented insights into how consumers interact with promotions, and what factors lead to coupon redemption,” said Kathy Bayer Belli, senior marketing manager for E-centives. “But in order to take advantage of these opportunities, marketers must do more than just ‘put coupons online’ for any coupon seeker to use.”

The Guide reveals how marketers who use the latest Internet coupon technologies such as advanced security controls, well-integrated distribution capabilities and granular measurement position themselves to make the greatest gains.

About Invenda Corp.

Invenda Corp. is a leading provider of digital marketing technologies, services and online media properties that enable more efficient and effective marketing. Invenda Corp. currently consists of three business units: integrated consumer relationship marketing unit: Collabrys; interactive promotions unit: E-centives; and, consumer generated content and media unit: ConsumerREVIEW. Headquartered outside Washington D.C. with offices in the San Francisco Bay area, Invenda Corp. is traded on the Swiss Exchange (SWX) under the symbol “INVN”.

The statements and descriptions in this document are a high level discussion of the patents and are not intended to be a legal interpretation of the scope of the patents.

Under the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, Invenda cautions investors that any forward-looking statements or projections made by the company, including those that may be made in this press release, are based on management's expectations at the time they are made, but they are subject to risks and uncertainties that may cause actual results to differ materially from those projected. Specifically, Invenda’s forecasts of revenue growth, customer growth and EBITDA are forward looking in nature, and could differ materially from current expectations. Invenda's future results may be impacted by factors such as technological changes, market acceptance of the company's services, Invenda’s ability to grow its customer base, and competitive market pressures, among other things. Invenda's future results also may be impacted by other risk factors detailed from time to time in the company’s registration statements and Forms 10-KSB and 10-QSB filed with the Securities and Exchange Commission. By making these forward-looking statements, Invenda undertakes no obligation or intention to update these statements after the date of this release.

Contact
Ivana Pacakova
Invenda Corp.
1.240.333.6109
ipacakova@invenda.com