Invenda Corporation has been at the forefront of digital marketing since the onset of the Internet era. Started in 1996, Invenda, then called E-centives (electronic incentives), pioneered the era of opt in 1-to-1 marketing via anonymous profiles, incentivized by digital coupons. This was one of the earliest closed loop marketing systems (able to track marketing efforts to a final sale) on the market. E-centives' service was deployed by the Internet juggernauts of the time, such as Excite@Home, iVillage and ZDNet.
In 2001 E-centives expanded its consumer offering to include price comparison shopping (acquisition of Inktomi’s Commerce Division), consumer reviews (acquisition of Consumer Review) and print at home grocery coupons (acquisition of BrightStreet).
In 2003 E-centives launched its solutions to the business world, by combining all its technologies to provide a CRM solution targeted at Consumer Packaged Goods companies, under the brand Collabrys. Clients such as Reckitt Benckiser (makers of Lysol, Spray ‘N Wash, and Dettol), Colgate Palmolive and Philip Morris centered their online consumer marketing on Collabrys’ CRM platform.
In 2010, Invenda sold its E-centives and Collabrys business units to Catalina Marketing Corporation. Invenda currently owns and operates its Consumer Review media division, focused on MTBR.com and RoadBikeReview.com.
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